He steered a big comeback at Puma. Could Bjørn Gulden do the same for Adidas? | Vogue Business
Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire
Puma Story - Profile, History, Founder, CEO | Fashion & Retail Companies | SuccessStory
Puma (brand) - Wikipedia
Puma chief Bjorn Gulden named new Adidas CEO | Business and Economy News | Al Jazeera
Puma's Former CEO Becomes Acting CEO Of Harley-Davidson | SGB Media Online
Adidas appoints Puma chief Bjørn Gulden to CEO role - Just Style
CEO Bjørn Gulden on the big Puma comeback | Vogue Business
PUMA® - History
Two Adidas Shareholders Back Puma's Gulden as Potential New CEO - Bloomberg
Puma CEO Bjorn Gulden in talks to succeed Kasper Rorsted as Adidas chief
Puma names new CEO with immediate effect as Gulden heads to Adidas, ETHRWorld
A new CEO for Puma from January 2023; Gulden to Adidas? | Article | Sporting Goods Intelligence
Celebrating 72 Years of Puma History – Feature
Puma names former Adidas man as new CEO
Puma CEO to Leave - WSJ
Adidas in Talks With Puma's Gulden to Replace CEO Rorsted (ETR:ADS PUM) - Bloomberg
PUMA® - PUMA APPOINTS BJÖRN GULDEN AS NEW CEO
PUMA CEO Bjorn Gulden on how Arsenal deal will rejuvenate the company - Sport360 News
Rudolf Dassler - Wikipedia
Adidas vs. Puma: A History of Two Brothers – Explosion
Adidas swipes new CEO Bjørn Gulden from rivals Puma | Fortune
PUMA® - History
Confirmed! PUMA CEO Bjørn Gulden is Taking adidas CEO Role - Sneaker Freaker
